TikTok Ad Targeting & Audience in Saudi Arabia 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in Saudi Arabia. TikTok Ad Targeting in Saudi Arabia now has more than 45.3M Audience.

In January 2026, Ad Targeting in Saudi Arabia exceeds 44.5M.

In February 2026, Ad Targeting in Saudi Arabia exceeds 45.3M, an increase of +786K, and the GDP per capita in Saudi Arabia is $20.1 (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience Saudi Arabia Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    27.7M
    61.21%
  • FEMALE
    17.5M
    38.79%

TikTok Targeting Audience Saudi Arabia Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0%
  • 18-24
    9M
    19.95%
  • 25-34
    23.3M
    51.56%
  • 35-44
    7.7M
    17.02%
  • 45-54
    2.6M
    5.84%
  • 55+
    2.5M
    5.63%

TikTok Targeting Audience Saudi Arabia Device

  • Device
    TikTok Target Audience
    Percentage
  • Apple
    9.6M
    55.86%
  • Samsung
    3.7M
    21.87%
  • HUAWEI
    909K
    5.24%
  • Xiaomi
    711K
    4.1%
  • OPPO
    560K
    3.23%
  • Vivo
    549K
    3.16%
  • Infinix
    285K
    1.64%
  • TECNO
    267K
    1.54%
  • Honor
    249K
    1.43%
  • RealMe
    150K
    0.86%
  • Motorola
    57K
    0.33%
  • OnePlus
    44K
    0.25%
  • Nokia
    33K
    0.19%
  • ITEL
    21K
    0.12%
  • LG
    15K
    0.09%
  • ZTE
    9K
    0.05%
  • SONY
    4K
    0.02%
  • Zen Admire Unity
    1K
    0.01%
  • Discovery
    1K
    0.01%

TikTok Targeting Audience Saudi Arabia Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • Arabic
    29.9M
    53.76%
  • English
    19.6M
    35.19%
  • Hindi
    899K
    1.61%
  • Spanish
    895K
    1.61%
  • Bengali
    564K
    1.01%
  • Indonesian
    489K
    0.88%
  • Tamil
    409K
    0.73%
  • French
    291K
    0.52%
  • Turkish
    277K
    0.5%
  • Malay
    259K
    0.46%
  • Malayalam
    235K
    0.42%
  • Telugu
    199K
    0.36%
  • Portuguese
    188K
    0.34%
  • Japanese
    169K
    0.3%
  • Traditional Chinese
    131K
    0.23%
  • Italian
    131K
    0.23%
  • Polish
    127K
    0.23%
  • Russian
    110K
    0.2%
  • Vietnamese
    94K
    0.17%
  • Marathi
    83K
    0.15%
  • Korean
    77K
    0.14%
  • Swedish
    71K
    0.13%
  • Punjabi
    70K
    0.13%
  • Kannada
    64K
    0.11%
  • Gujarati
    63K
    0.11%
  • Dutch
    59K
    0.11%
  • Finnish
    49K
    0.09%
  • Hungarian
    40K
    0.07%
  • Romanian
    35K
    0.06%
  • German
    30K
    0.05%
  • Thai
    27K
    0.05%
  • Hebrew
    8K
    0.01%
  • Ukrainian
    7K
    0.01%
  • Czech
    6K
    0.01%
  • Greek
    2K
    0%
  • Rajasthani
    1K
    0%
  • Oriya
    1K
    0%
  • Haryanavi
    1K
    0%
  • Bihari
    1K
    0%
  • Assamese
    1K
    0%

TikTok Saudi Arabia Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    35.8M
    6.44%
  • Food & Beverage
    35.4M
    6.39%
  • News & Entertainment
    34.1M
    6.15%
  • Beauty & Personal Care
    34.1M
    6.14%
  • Business Services
    34M
    6.12%
  • Apparel & Accessories
    31.8M
    5.74%
  • Travel
    31.8M
    5.74%
  • Vehicles & Transportation
    31.6M
    5.69%
  • Games
    31.3M
    5.65%
  • Tech & Electronics
    31.1M
    5.6%
  • Life Services
    30.9M
    5.56%
  • Home Improvement
    30.6M
    5.52%
  • Household Products
    27.7M
    5%
  • Appliances
    26.9M
    4.84%
  • Education
    24.7M
    4.45%
  • Baby, Kids & Maternity
    23.6M
    4.25%
  • Financial Services
    21.4M
    3.86%
  • Sports & Outdoors
    19.4M
    3.5%
  • E-Commerce
    11.9M
    2.15%
  • Pets
    6.7M
    1.21%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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