TikTok Ad Targeting & Audience in United Arab Emirates 2024

by Werner Geyser Last Updated: February 5 2026 20 min read Pipiads

This post is to describe the audience and Audience size of TikTok Ad Targeting in United Arab Emirates. TikTok Ad Targeting in United Arab Emirates now has more than 14.4M Audience.

In January 2026, Ad Targeting in United Arab Emirates exceeds 14.4M.

In February 2026, Ad Targeting in United Arab Emirates exceeds 14.4M, an increase of -1K, and the GDP per capita in United Arab Emirates is $43.1K (GDP data from google).

In TikTok adspy tool: Pipiads, there are a lot of tiktok targeted ads and tiktok ads example and Best tiktok ads. United States.

There is also a TikTok utm parameters that can help you easily generate TikTok dynamic parameters.

NOTE: All data on this page are manually viewed and counted by pipiads from TikTok for business.There is a difference with the real data, for reference only.If you need to see the exact data, please go to the TikTok for business console.

For more, you can check out the tiktok Ad Targeting instructions.

TikTok Ads Location Targeting Options 2022

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TikTok Targeting Audience United Arab Emirates Gender

  • Gender
    TikTok Target Audience
    Percentage
  • MALE
    9.6M
    67.01%
  • FEMALE
    4.7M
    32.99%

TikTok Targeting Audience United Arab Emirates Age

  • Age
    TikTok Target Audience
    Percentage
  • 13-17
    1K
    0.01%
  • 18-24
    2.5M
    17.36%
  • 25-34
    7.3M
    51.13%
  • 35-44
    2.9M
    20.46%
  • 45-54
    1M
    7.01%
  • 55+
    582K
    4.03%

TikTok Targeting Audience United Arab Emirates Device

  • Device
    TikTok Target Audience
    Percentage
  • Samsung
    1.9M
    34.71%
  • Apple
    1.7M
    32.62%
  • Xiaomi
    444K
    8.1%
  • OPPO
    415K
    7.57%
  • Vivo
    282K
    5.14%
  • HUAWEI
    240K
    4.38%
  • Infinix
    96K
    1.75%
  • RealMe
    90K
    1.64%
  • TECNO
    71K
    1.3%
  • OnePlus
    55K
    1%
  • Honor
    49K
    0.89%
  • Nokia
    15K
    0.27%
  • Motorola
    12K
    0.22%
  • SONY
    6K
    0.11%
  • LG
    6K
    0.11%
  • ITEL
    5K
    0.09%
  • ZTE
    3K
    0.05%
  • Zen Admire Unity
    1K
    0.02%
  • Discovery
    1K
    0.02%

TikTok Targeting Audience United Arab Emirates Language

  • Lanuage
    TikTok Target Audience
    Percentage
  • English
    11.6M
    60.64%
  • Arabic
    3.5M
    18.4%
  • Hindi
    829K
    4.3%
  • Tamil
    358K
    1.86%
  • Malayalam
    335K
    1.74%
  • Spanish
    241K
    1.25%
  • French
    234K
    1.21%
  • Bengali
    229K
    1.19%
  • Telugu
    213K
    1.11%
  • Indonesian
    176K
    0.91%
  • Russian
    152K
    0.79%
  • Malay
    142K
    0.74%
  • Punjabi
    141K
    0.73%
  • Turkish
    126K
    0.65%
  • Portuguese
    100K
    0.52%
  • Japanese
    85K
    0.44%
  • Italian
    82K
    0.43%
  • Vietnamese
    79K
    0.41%
  • Marathi
    67K
    0.35%
  • Polish
    55K
    0.29%
  • Traditional Chinese
    50K
    0.26%
  • Swedish
    48K
    0.25%
  • Gujarati
    44K
    0.23%
  • Kannada
    42K
    0.22%
  • Thai
    39K
    0.2%
  • Dutch
    36K
    0.19%
  • Hebrew
    34K
    0.18%
  • Finnish
    25K
    0.13%
  • Korean
    17K
    0.09%
  • Hungarian
    17K
    0.09%
  • Romanian
    16K
    0.08%
  • German
    11K
    0.06%
  • Ukrainian
    6K
    0.03%
  • Czech
    2K
    0.01%
  • Rajasthani
    1K
    0.01%
  • Oriya
    1K
    0.01%
  • Haryanavi
    1K
    0.01%
  • Greek
    1K
    0.01%
  • Bihari
    1K
    0.01%
  • Assamese
    1K
    0.01%

TikTok United Arab Emirates Interests Targeting

  • Interest
    TikTok Target Audience
    Percentage
  • Apps
    11.1M
    6.82%
  • News & Entertainment
    10.6M
    6.55%
  • Business Services
    10.3M
    6.38%
  • Food & Beverage
    10.3M
    6.37%
  • Beauty & Personal Care
    10.3M
    6.33%
  • Travel
    9.8M
    6.02%
  • Tech & Electronics
    9.6M
    5.91%
  • Life Services
    9.5M
    5.84%
  • Apparel & Accessories
    9.4M
    5.77%
  • Vehicles & Transportation
    9.1M
    5.64%
  • Games
    9M
    5.56%
  • Household Products
    8.6M
    5.31%
  • Home Improvement
    8.2M
    5.04%
  • Appliances
    8M
    4.92%
  • Education
    6.1M
    3.78%
  • Baby, Kids & Maternity
    5.8M
    3.6%
  • E-Commerce
    5.2M
    3.21%
  • Sports & Outdoors
    4.8M
    2.98%
  • Financial Services
    4.7M
    2.93%
  • Pets
    1.7M
    1.06%

Ad Targeting

TikTok Ads Manager supports the following targeting dimensions:

Audience Include Create a Lookalike or Custom Audience (Customer file, Engagement, App Activity, Website Traffic).
Exclude Exclude Lookalike or Custom Audiences
Demographics Gender Male, Female
Age 13-17, 18-24, 25-34, 35-44, 45-54, 55+
Location Deliver to users based on their location: Country/Region, State/Province, City and DMA (US Only).
Language Delivery to users based on app language.
Interests and Behaviors Interests Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Purchase Intent Deliver to users based their higher interaction with certain Interests. e.g. "Gaming"
Behaviors

Deliver ads based on user's recent in-app Behavior's such as interactions with videos or creators.

Video behaviors include watching, liking, commenting and sharing videos by category. e.g. "Food", "Fashion".

Creator interactions include following or viewing creator profiles by category. e.g. "Travel", "Sports"

Hashtags Deliver ads to people who have engaged with hashtags over the past 7 days.
Device Connection Type WIFI, 2G, 3G, 4G, 5G
Operation System iOS & Android
Operation System Version Deliver ads to users based on software version. e.g. iOS 10.0 or above, Android 4.0 or above.
Device Model Delivery ads to users based on user's device model.
Device Price Deliver ads to users based on device pricing, ranging from no limit to $1000+.
Carrier Deliver ads to users based on mobile phone carriers.
Smart Targeting Targeting Expansion Expands your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections to reach a larger audience who are more likely to convert, thus extending your delivery cycle.
Automatic Targeting Dynamically allow TikTok to optimize targeting audiences to potentially get lower CPA or more conversions during ad delivery. Available only for Traffic, App, Lead Gen, Community Interaction, Conversion Web Objectives.
Targeting Recommendations TikTok will recommend Interests and Behaviors to leverage in your campaign based on Industry and account performance while you are creating your ad group.

Conclusion

This TikTok Ad Targeting & Audience 2024 page was manually collected and updated from the web by pipiads team members.

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